GOLDEN CURRY

Authentic Japanese curry in the comfort of your home.

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Real Japanese Curry

Japanese curry is not as pungent as its Asian counterparts, which are often characterized by a few outstanding spices. Instead, it is a relatively mild and harmonious blend of curry powder and spices in which no particular ingredient stands out. And because it contains flour, the sauce is comparatively thick.

No need to be a great cook. Just stew your favorite ingredients and add the Golden Curry roux!

Spices & Herbs

Enjoy the appetizing aroma of the carefully selected spices & herbs blended, roasted and aged by spice specialists.

Japan’s Favorite for
over 60 Years

Golden Curry has been the staple ofJapanese soul food ever since 1966. A fan favorite in Japan for over 60 years!

History of
GOLDEN CURRY

Product Journey

1966

Adopted a gold-colored package design that was unprecedented in the then market.

1972

Labeled with three levels of spiciness (Mild, Medium Hot, Hot) for the first time in Japan

1973

Launched large-sized curry "Golden Jambo Curry"

1977

Used a golden "curry pot" as a symbol

1986

Added beef bouillon for better taste

1991

Started selling Golden Curry Mix for export

1996

Added "mirepoix" the potherbs or herbs sauteed using French culinary techniques. Changed the package to horizontal orientation.

2001

Redesigned the package to highlight mirepoix

2004

Released a limited-time-only product with "Curry Plus"

2007

Increased the inherent spiciness to emphasize and make appealing 35 different types of spices

2009

Spiced up for more intensive spicy sensation

2013

Adopted a new production process involving extended spice roasting

2015

Launched Premium Golden Curry Mix. A masterpiece full of passion for flavors and based on specially made pure curry powder, etc.

2016

Marked the 50th anniversary of the launch of Golden Curry Mix

2017

Launched Golden Curry Mix for exclusive export to Europe.

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Learn more S&B Histroy

Product Lineup

Curry Roux

Golden Curry Mix 92g

Golden Curry Mix 220g

Ready-made Sauce

Golden Curry Sauce with Vegetables 230g

Golden Curry Sauce with Plant-Based Protein 230g

History of S&B

In pursuit of "real taste," the founder of S&B created the first curry powder authentically made in Japan after a long process of trial and error.
That spirit has remained unchanged and has been passed on to this date, creating new culinary culture while facing and overcoming various challenges.

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