Bring natural life and happiness to every household

Since founding in 1923, S&B Foods has been producing and distributing a dazzling variety of spices, condiments and cooking ingredients, including curry sauce mix, pasta sauce and Chinese food products. Through our foodstuff business, which consists of four product groups, specifically spices & herbs, curry/stew sauce mix, spicy condiments, and instant foods and others, S&B Foods caters to a wide range of customer needs.

Founding Philosophy

The above philosophy has been an unwavering concept for S&B Foods since the company's inception in 1923.
We are committed wholeheartedly to pursuing the "real taste" in order to please our customers.

Our history

Straightforwardly pursue the
"real taste" for over 100 years

1923

The creation of Japan's first homegrown curry powder and the establishment of Higashiya.

1930

”Hidori Brand Curry Powder” was launched as Japan's first commercial curry powder for household use.

1949

Head office relocated to Nihonbashi Kabutocho, Chuo-ku.
Company renamed S&B FOODS INC.

1950

The “Red Can Curry Powder” came into existence as a culmination of all the knowledge accumulated since S&B's inception.

1954

The authentic Japanese curry sauce mix “S&B Curry” was launched.

1966

In 1966, “Golden Curry Mix” debuted as a spicy, aromatic curry roux with an authentic flavor. It has since become a long seller and one of S&B's leading products.

History Of Golden Curry

1970

Japan's first condiment in a tube appeared in the form of "Western style Mustard Paste," which was ready to use straight away without the need to dissolve mustard powder first.