Since Minejiro Yamazaki, the founder of S&B, became the first person to successfully manufacture curry powder locally in Japan in 1923, we at the S&B Foods Group have worked to expand the allure of spices and herbs into everyday life through a wide range of products and information, making them familiar and accessible to everyone.
Today, the food-related environment is changing dramatically.
We are called upon to deliver value to meet increasingly diverse needs. In addition to flavor, our customers demand health, convenience, and opportunities for everyone to enjoy meals together, regardless of differences such as age or dietary restrictions.
As a company, we must also address issues of growing importance, such as environmental considerations, the reduction of food waste, and the long-term procurement of raw materials.
The S&B Foods Group has established Management Strategy 2033 on the theme “Changing the World through the Value of Spices & Herbs.”
We scientifically explore the aroma, flavor, and health-related functions of spices and herbs, promoting their evolution not only as condiments but also as ingredients with newfound value in terms of flavor and health. At the same time, we will also work to address social challenges through businesses that leverage the technologies and insights we have gained from these evolutionary initiatives.
At the S&B Foods Group, we will continue to contribute to our customers’ happiness by creating a flavorful, healthy and bright future with the potentiality of “Spice and Herb, the Earth's Blessing.”