How S&B Foods lit the "Curry Rice Flame"-from foreign dish to Japanese soul foodCurry was originally a western dish brought to Japan from Europe around 1870. Minejiro Yamazaki, the founder of S&B Foods, became a passionate fan of this delicious dish. With the desire of bringing curry to more Japanese people, he nally succeeded in developing Japan's very rst domestic curry powder in 1923 after much trial and error.Curry was initially served only in western restaurants in cities, but S&B Foods started selling “Hidori Brand Curry Powder” in 1930, with the desire to make the top quality curry available for people at home. This contributed to the popularization of curry in common households.1954 saw the launch of S&B’s rst full-edged solid instant curry, “S&B Curry”. In 1966, the company released “Golden Curry”, a rich and full-bodied curry with the base of company's signature curry powder. Curry rice was now easy to make and enjoy at home. “Golden Curry” is a long-selling product that is still highly popular today, even after more than 50 years since its release.From Japan to the worldGolden Curry, the signature product of S&B Foods, is now exported to over 50 countries around the world with the aim of delivering delicious “Japanese curry” to as many customers as possible.We made this booklet in the hope that you understand more about “Japanese Curry” and see how easy it is to make this delicious dish using S&B products.2
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