Our History

Simply put, a story of producing genuine products for the ultimate in customer satisfaction. By introducing Japanese to foreign herbs and spices, we have firmly established ourselves as the agent of change in enhancing Japan’s already complex and unique culinary traditions, adding warmth and richness to the Japanese lifestyle.

1920

The first curry powder in Japan is produced, after which the predecessor to S&B Foods is established under the principle, '美味求真'. ※'美味求真' is to pursue genuine taste to win customer satisfaction.

1930

1930

Hidori curry powder (for household use)
goes on the market.

Hidori curry powder

Company name changed to S&B Foods

1950

1950

Our distinctive red can curry powder goes on
the market.

red can curry powder

1954

Genuine S&B Curry cubes go on the market.

Genuine S&B Curry cubes

1960

1950

Garlic powder goes on the market and is
promoted through our Garlic Car
Campaign.

red can curry powder

1966

Golden Curry, still a best-seller today,
goes on the market.

Golden Curry

1970

1970

First tube-based condiment goes on
the market.

tube-based condiment

1973

Dinner Curry, the first premium
European-style curry, goes on the market.

Dinner Curry

1980

1982

S&B Dinner Curry Retort, the first
premium pouch curry sauce, goes on
the market.

S&B Dinner Curry Retort

1987

Fresh herbs go on the market.

Fresh herbs

1990

1990

Curry Yobi goes on the market.

Curry Yobi

1998

Full-scale growing and export operations
begin at our Vietnamese wasabi farm.

Vietnamese wasabi farm

1993

Oshino Research Firm established.

Oshino Research Firm

1996

Production of tube wasabi begins in
Dalian, China.

in Dalian, China

2000

S&B Foods reestablishes itself in the new century as SPICE & HERB.

“The pursuit of true customer satisfaction” is adopted as S&B’s corporate philosophy.A new corporate logo is adopted.

2008

A series of low-calorie curry goes on
the market.

2003-2006
2003 Smart Spice
2005 Fauchon Spice, organic spices
2006 Spice & Herb series goes on the market.

Spice & Herb

2012

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